Project 3/50 - A Successful ‘Buy Local’ Campaign

Project 3/50 is a recent campaign aimed to increase people’s awareness of the importance of stimulating local economies. The creator, Cinda Baxtor was astonished when talk-show diva Oprah recently urged viewers to stop unnecessary spending all together. Baxter, a Twin Cities retail consultant and speaker, responded with a blog entry that spawned a thousand emails and the creation of Project 3/50.

The idea behind the campaign is for everyone to pick three locally owned stores in your community that you don’t want to see go away and spend $50 a month among them. Thanks to Twitter, Facebook, and other bloggers word spread quickly as businesses and individuals across the country became supporters. From here Baxter created a website and ready-made marketing campaign that small businesses can download for free. Part of the campaign is encouraging small businesses to spread the word of ‘buying local’ to their customers.

The campaign also quotes studies by an economic analysis consulting firm that found for every $100 spent in independently owned stores, $68 comes back to the community through taxes, payroll, and other expenditures. Compare this to only $43 coming back from national chains. Baxter calculated that if every working person in the U.S. spend $50 in local independently owned businesses it would generate more than $42.6 billion in sales. This campaign not only supports all the small business owners out there, but is intended to help boost our economy. It’s a simple as putting out a sign promoting buying local in your community. For more information on how you and your business can get involved and become supporters visit ….and remember to SHOP LOCAL!